If you have a website for your professional practice or your SME, you’ll know only too well how frustrating it is to lose potential customers because they can’t find the information they’re looking for straight away. Pages, menus, content, services, prices, contact details and case studies are often scattered across different pages or don’t appear at the right moment. The result? Visitors to the website don’t immediately find what they’re looking for and, after a few seconds of fruitless browsing, they turn to a competitor who responds more quickly to their needs.
There is a practical, accessible and immediately implementable solution: VEGA, the AI assistant integrated into the website which enables you to provide immediate answers, 24 hours a day, 7 days a week, regarding services, information and contact details. It is not your typical chatbot with pre-programmed responses: it is a conversational artificial intelligence system that understands natural language, contextualises questions and provides accurate, personalised answers, using exclusively the content you choose to include.
I am Andrea, freelance web developer, and I help Italian businesses and professionals integrate VEGA into their websites in under 24 hours, taking care of configuring the knowledge base, customising the widget and optimising the content to maximise conversions and visitor satisfaction.
Before we talk about the solution, let’s take a moment to consider the problem. If you have a website for your business in Italy, you’ll probably recognise yourself in at least one of these scenarios:
Services, price lists, opening hours, location, contact details, certifications, case studies: every piece of information is on a different page of your website. Visitors have to navigate, click and search. And often they can’t find what they need.
According to industry statistics, over 50% of visitors leave a website if they do not find what they are looking for within the first 10–15 seconds of browsing. Every visitor who does not find the answer they are looking for is a potential customer lost, often to a competitor who is quicker to provide information.
How many times a day do you answer questions such as “What are your prices?”, “Where are you based?”, “Do you offer service X?”, “What are your delivery times?” over the phone or by email? Every repetitive reply takes time away from value-adding activities.
Your potential customers look for information in the evenings, at weekends and during public holidays too. If your website isn’t available at those times, you’ll miss out on leads that could turn into revenue.
VEGA is the AI platform developed by Keiron Interactive which transforms websites into assistants capable of answering questions about services, information and contact details in real time. It helps businesses and professionals make their content more accessible, improving communication with website visitors through simple, updatable and controlled conversations.
Unlike traditional chatbots based on rigid decision trees, VEGA uses state-of-the-art language models that incorporate the natural language, the nuances and the user’s intentions. It does not merely match keywords: it genuinely understands what the visitor is asking and provides a context-sensitive response.
Contact me today for a free, no-obligation consultation.
The Italian market is flooded with chatbot solutions, many of which fail to live up to expectations. Here’s what makes VEGA a different and more reliable choice:
This is the key point. VEGA does not use information taken from the web and does not generate responses based on random or unchecked content. It uses only the information you have entered into the knowledge base. This ensures that the information remains up to date, consistent and aligned with your business. You eliminate the risk of “hallucinations” typical of some generic AI models.
It is up to you to decide what information to make available to the assistant. If a piece of information is not in the knowledge base, the assistant will not make it up: it can be configured to indicate that it does not have sufficient information or to invite the user to contact the company directly.
VEGA natively supports multiple languages. When a visitor asks a question in a specific language, the AI automatically detects the language and responds in the same language. This is ideal if you have international customers or if you operate in tourist areas.
The chat widget can be customised with your brand colours, logo and preferred style. The chatbot integrates seamlessly with your website’s design without disrupting it.
Track conversations, the most frequent messages, peak times and much more. Understand what your visitors are looking for and optimise your communication and your offering accordingly.
VEGA is versatile and can be adapted to any type of business. Here are the main use cases I come across with my Italian clients:
VEGA uses state-of-the-art language models trained to understand context, nuances and the user’s intentions. The system is based on a RAG (Retrieval Augmented Generation) architecture that combines the power of large language models with the accuracy of a proprietary knowledge base.
All data is processed in accordance with the GDPR and Italian data protection legislation. Conversations are encrypted and the contents of your knowledge base remain private and secure. No data is used to train external models.
Are you editing content in the knowledge base? The assistant updates immediately. You don’t need to recreate anything, and there’s no waiting time. The information is always synchronised and up to date.
The chat widget works perfectly on desktops, tablets and smartphones. It automatically adapts to the screen size and offers an optimal user experience on every device.
With add-ons Voice AI e Digital Human AI, you can further enhance the experience: visitors can speak directly to the assistant using their voice, or interact with a virtual human face. Ideal for accessibility and for brands that want to stand out.
One of the advantages of VEGA over bespoke solutions (which in Italy can cost between 5,000 and 50,000 euros as a one-off payment) is its affordable and scalable SaaS model. Here are the three plans available:
VEGA is an excellent platform, but like any powerful tool, it performs at its best when set up by someone who understands your business and the dynamics of the web. Here’s what I offer you in addition to a DIY approach:
How freelance web developer, I understand the technical requirements of websites and know how to integrate AI solutions without compromising performance, SEO or user experience. Integrating VEGA does not slow down your website and does not cause conflicts with other plugins or scripts.
You’re not just a number. I’ll personally guide you through the process, from the initial set-up right through to ongoing optimisation, providing prompt responses and bespoke solutions. You can contact me by email whenever you need to.
I don’t just sell technology – I sell results. I’ll help you set measurable targets (number of leads generated, reduction in repetitive enquiries, increase in time spent on the website) and optimise the chatbot to maximise them.
Don’t have time to set up the assistant? I’ll take care of it. I’ll upload your content, optimise the responses, integrate the widget into your website, test everything and train you on how to use it. The set-up service starts at a one-off fee of 500 euros and includes content analysis, knowledge base set-up, widget customisation, testing and optimisation.
The cost of an AI website assistant varies depending on the features and the volume of conversations. With VEGA, plans start at 35 euros a month for the Start plan (500 conversations, 1 website), €90 per month for the Pro plan (2,500 conversations, 3 websites, Voice AI included) and €250 per month for the Business plan (10,000 conversations, 10 websites, Voice and Avatar AI). Pricing is transparent, with no hidden costs, and includes initial set-up and support. Compared to bespoke solutions that can cost between 5,000 and 50,000 euros, VEGA offers an affordable and scalable SaaS model.
Setting up an AI assistant with VEGA is extremely quick. In most cases, you can have the assistant up and running in less than 24 hours. The process involves: uploading content to the knowledge base (FAQs, documents, service descriptions), customising the widget with your company’s branding, and integrating it into your website via a simple script. No technical or programming skills are required.
Yes, VEGA natively supports multiple languages. The AI assistant is able to understand and respond in numerous languages without the need for any additional configuration. When a visitor asks a question in a specific language, the AI automatically detects the language and responds in the same language. This feature is particularly useful for companies that operate internationally or have foreign customers.
VEGA uses only the content you choose to include in the knowledge base. Unlike other AI solutions that source information from the web or generate responses based on generic models, VEGA relies solely on your verified content. This approach ensures that responses are always accurate, up to date and in line with your corporate messaging. If the assistant cannot find an answer in the knowledge base, it can be configured to indicate that it does not have sufficient information or to invite the user to contact the company directly.
No, you don’t need to make any changes to your website. VEGA integrates as a chat widget that appears as an overlay on your existing site, typically in the bottom-right corner of the screen. Integration is achieved by inserting a single line of JavaScript code into the website’s footer, or via a plugin if you use WordPress. The website remains exactly as it is, both in terms of appearance and functionality.
If you reach your plan’s monthly conversation limit, you have several options: purchase an additional pack of 500 conversations for 5 euros a month, upgrade to the next plan (from Start to Pro, or from Pro to Business) to increase the limit, or wait for the monthly reset, which happens automatically on your subscription renewal date. VEGA will notify you when you are about to reach 80% of the limit, giving you time to decide how to proceed.
Yes, VEGA is fully compliant with the GDPR (General Data Protection Regulation). Conversation data is processed in accordance with European data protection legislation, as also required by the Data Protection Officer. Conversations are encrypted both in transit and at rest. The contents of the knowledge base remain private and are not used to train external AI models.
Absolutely. VEGA includes a comprehensive analytics dashboard that allows you to view all past conversations, identify the most frequently asked questions, monitor conversation volumes over time, analyse peak times and track satisfaction metrics. The analytics are accessible via the web dashboard and can be exported for more in-depth analysis.
The AI assistant is not designed to completely replace human support, but to complement and enhance it. VEGA automatically handles frequently asked questions, standard enquiries and first-level interactions, freeing the human team from repetitive tasks. The best approach is a hybrid one: AI handles 80 per cent of routine enquiries, whilst humans handle the remaining 20 per cent of situations requiring empathy, judgement or specialist expertise.
VEGA supports a wide range of content formats: text (FAQs, service descriptions, information pages, company policies), documents (PDF, Word, PowerPoint files containing technical specifications, price lists and brochures), images (with text descriptions), videos (with transcripts or descriptive metadata) and structured data (tables, price lists, product specifications). The more comprehensive and well-structured the knowledge base is, the more effective the assistant will be.
If you’ve got this far, you’re probably considering whether an AI assistant could make a difference to your website.
The short answer is: Yes, in the vast majority of cases.
But every business is different, and deserves a bespoke assessment.
Please contact me to arrange a demo.
Don’t let your visitors leave your website because they can’t find what they’re looking for. With VEGA, every visitor can find answers, information and contact details straight away. Don’t change the website. Make it useful.