Hi, I’m Andrea, and if you’re here, you’re probably looking for someone who can turn your business idea into a tangible and successful online presence. I’m not an agency with dozens of staff, but a freelancer with over 20 years’ experience in the world of the web. This means that when we discuss your project, you’ll be speaking directly to me. No middlemen, no misunderstandings – just a direct and transparent relationship, focused on your goals.
In 2026, having a website is no longer an option, but a necessity. It is your 24-hour shop window, your digital business card, and your most powerful tool for reaching new customers and building your reputation.
But it’s not enough just to have any old website; you need a website that works, that converts, that’s visible and that speaks the language of your audience. And that’s where I come in, putting all my experience at your disposal to create a website that’s not only visually appealing, but that delivers tangible results for your business.
The digital landscape is constantly evolving. What worked yesterday may not be effective tomorrow. That is why, when I talk about website development, I don’t just create an attractive design. I consider the strategy, the user experience, speed and, above all, search engine visibility. Today, with advances in artificial intelligence and the growing importance of voice search and AI-powered responses, your website must be built to be understood not only by users, but also by the most sophisticated algorithms [1]. That’s why I’ve partnered with Keiron Interactive to complement their AI Assistant for Websites a conversational artificial intelligence system that understands natural language, contextualises questions and provides accurate, personalised answers
Most web traffic comes from mobile devices [2]. This means that your website must look flawless on smartphones and tablets, not just on desktops. A responsive design is no longer a nice-to-have, but an essential requirement. Furthermore, loading speed is crucial: a slow website not only frustrates users, but is also penalised by Google, negatively affecting your search ranking [3].
With me, you’ll get a website that incorporates all these best practices right from the design stage. Not just a website, but a genuine digital marketing tool, designed to generate leads and sales.
Don’t let your digital presence be a missed opportunity. Get in touch today for a free, no-obligation consultation. Let’s discuss it over a virtual coffee!
The website development It’s a journey we take together. My approach is based on collaboration and transparency, to ensure you receive a final product that fully reflects your vision and your objectives. Here’s how we work:
Every project begins with a thorough analysis. I want to get to know your business, your values, your target audience and, above all, your objectives. Who are your competitors? What makes you unique? At this stage, we’ll work together to define the website’s structure, the necessary features and the SEO strategy to ensure you achieve maximum visibility. It’s a bit like laying the foundations of a house: the stronger they are, the more stable and durable the house will be.
Once the strategy has been finalised, we’ll move on to the design. I’ll create a bespoke design for you, choosing a theme that perfectly suits your visual identity and is in line with the latest web design trends. But I don’t stop at aesthetics: a website must also be easy to navigate and intuitive. User experience (UX) is key to retaining visitors and guiding them towards the desired action, whether that’s making a purchase, submitting a contact enquiry or reading an article. Remember, good design isn’t just what you see, but how it works [4].
This is the stage where your website comes to life. I use robust and flexible platforms such as WordPress, combined with powerful page builders like Elementor, to ensure you have a website that is easy to manage and update. But I don’t stop there: I make sure the code is clean, lightweight and optimised for loading speed. I implement all SEO best practices, from permalink structure to image optimisation, to help your website rank as highly as possible on search engines. Security is another crucial aspect: every website I build includes an SSL certificate to protect your users’ data and enhance your online credibility.
A website without content is like an empty shop. I’ll help you create persuasive copy optimised for the keywords most relevant to your business. It’s not just about stuffing in keywords, but about creating valuable content that answers your potential customers’ questions and guides them through their decision-making process. I’ll include strategic internal links, perhaps to articles on my blog as “Why set up a corporate blog in 2026” o “How to design a professional homepage”, to improve your website’s navigation and authority. And let’s not forget external links to authoritative sources, to boost the credibility of your content.
Before going live, your website will undergo rigorous testing to ensure that everything works perfectly on every device and browser. We will check the speed, responsiveness and functionality of every element, and ensure there are no errors. Only when we are both satisfied will we proceed with the launch. But my work doesn’t end there: I’ll provide you with all the support you need to manage your new website and, if you wish, we can agree on a plan for website maintenance to ensure that they remain efficient and safe at all times.
Let’s work together to turn your vision into reality. Get in touch for a casual chat and find out how I can help you build the website of your dreams.
When I’m working on the website development, there are a few fundamental pillars that I never overlook. These elements are the key to a website that not only attracts visitors but also turns them into loyal customers:
In an increasingly fast-paced world, nobody has time to wait. A slow website is a website that loses customers. I am committed to optimising every technical aspect, from images to code, to ensure lightning-fast loading times. This not only improves the user experience, but is also a crucial factor for SEO ranking [5].
A beautiful but invisible website is useless. My experience as a freelance SEO specialist enables me to build websites that are optimised for search engines right from the ground up. From keyword research to content structure, from technical optimisation to the creation of internal and external links, every detail is carefully considered to maximise your visibility and help you reach the top positions on Google. If you’d like to find out more, I’ve written a A strategic guide to website development for SMEs which you might find interesting.
A website must be user-friendly, clear and a pleasure to navigate. I focus on creating logical and intuitive user journeys, with clearly visible calls to action and a clean design that guides the visitor towards their goal. An excellent user experience not only increases the time spent on the site, but also improves the conversion rate.
As I’ve already mentioned, mobile is the present and the future. All the websites I build are designed to adapt perfectly to any screen, from desktops to smartphones, ensuring a seamless browsing experience without compromise. This is crucial not only for users, but also for Google, which rewards mobile-friendly websites.
Online security is a top priority. I always implement SSL certificates, ensure the platform is regularly updated and follow best practice to protect your website from attacks and vulnerabilities. A secure website instils confidence in your customers and protects your online reputation.
Put your trust in my experience for a bespoke project that will set you apart from the competition. Let’s start building your online success!
In my work as a website development, I have chosen to specialise in WordPress, the world’s most widely used platform for creating websites. Why? Because of its incredible flexibility, its scalability and the vast community of developers who ensure constant updates and support. With WordPress, I can create any type of website, from a simple blog to a complex e-commerce site, safe in the knowledge that it is built on a solid and high-performing foundation.
When it comes to customising the design and creating eye-catching pages, I rely on Elementor, an intuitive and powerful page builder. This allows me to create unique and professional layouts without having to write a single line of code, and to provide you with a website that you can manage and update yourself, if you wish. I’ve also written an article on best practices for WordPress websites which you might find useful.
The combination of WordPress and Elementor enables me to offer you bespoke solutions, providing excellent value for money and optimised development times, without compromising on quality or performance.
Small and medium-sized enterprises (SMEs) are the beating heart of our economy, and they deserve an online presence that showcases them to the full. The website development for SMEs It’s one of my specialities. I know that every business has specific needs, which is why I offer bespoke solutions that go beyond a simple showcase website:
Whether you’re a craftsperson, a professional, a small shop or a medium-sized business, I’ll work alongside you to create the perfect website for your needs, whilst always keeping a close eye on your budget and results.
Don’t settle for just any website. Choose a professional who understands your needs and can help you grow. Contact me for a personalised consultation!
This is one of the most frequently asked questions, and the answer, as is often the case, is: it depends. There is no fixed price for the website development, because every project is unique and has different requirements. The final cost is influenced by a number of factors:
My aim is to provide you with a clear and transparent quote, with no hidden surprises. Following our initial free consultation, I’ll be able to provide you with a detailed estimate of the costs and the timeframe for completion, based on your specific requirements. Remember, investing in a professional website is an investment in the future of your business, not an expense.
Development times vary depending on the complexity of the project. A showcase website or a blog can take between 4 and 8 weeks. For more complex projects, such as e-commerce sites or portals with advanced features, development times can extend to 12–16 weeks. I will provide you with an accurate estimate once I have analysed your requirements.
Absolutely! All the websites I build using WordPress and Elementor are designed to be easy to manage, even for those without technical expertise. I’ll provide you with your login details and, if you’d like, a brief training session so that you can update text and images and add new pages entirely on your own.
Of course, SEO optimisation is an integral part of my development process. Right from the design stage, I ensure that your website is technically optimised and that the content is structured to rank as highly as possible on Google. This includes keyword optimisation, page load speed, mobile responsiveness and a well-organised internal structure.
Yes, I offer packages of maintenance and support to ensure that your website is always up to date, secure and running smoothly. From security updates to resolving any issues, I’ll be there to support you and give you complete peace of mind.
Certainly. Thanks to WordPress’s flexibility, you can integrate your website with a wide range of external tools, such as CRMs, business management software, email marketing systems and much more. We’ll work with you to assess your needs and find the best solution to automate your processes and optimise your workflow.
The creation of a professional website It is a strategic investment that can make all the difference to your business. With my experience and personalised approach, I offer you not just a website, but a reliable partner for your online growth. Whether you need a showcase website, an e-commerce site or a landing page, I will work with passion and dedication to turn your vision into reality.
Don’t miss out on the chance to stand out from the competition and reach new customers. Contact me today for a free consultation and let’s find out together how I can help you build a successful online presence.
The first step is a chat. I can’t wait to hear about your project!