Hi, I'm Andrea, your freelance webmaster you can trust. If you’ve landed on this page, you’re probably looking for someone who doesn’t just “build a website”, but who will genuinely support you as you grow your online business. Well, that’s me: not an agency with a hundred clients, but an independent professional who works with you, step by step, to turn your idea into a website that works, sells and represents you in the best possible way.
For over 20 years I am responsible for website design e Bespoke e-commerce, and if there’s one thing I’ve learnt in two decades in the digital world, it’s that every project has its own unique character. My approach? No incomprehensible technical jargon, no miraculous promises: just expertise, transparency and tangible results. If you, too, believe that your website should be a business tool rather than an expense, you’ve come to the right place.
In today’s digital world, having a website is no longer optional: it’s your global business card, your shop open 24/7, and your first point of contact with potential customers. But does choosing a traditional agency or a freelancer really make a difference? Let me explain why, for so many SMEs and professionals, choosing a freelance webmaster Like me, it represents the best possible investment.
1. Direct relationship, no middlemen
When you work with me, you speak directly to the person who actually writes the code. No account managers acting as intermediaries, no endless meetings with teams who don’t understand your business. You tell me what you need, I suggest the best solution, and we work together until we achieve the result. This close collaboration saves you time, money and frustration.
2. Flexibility and complete customisation
Agencies often offer off-the-shelf packages. Not me. Every website I create is based on an in-depth analysis of your specific needs: whether you’re a craftsperson wanting to showcase your work, a consultant looking for new clients, or a shop wanting to sell online, I’ll build a bespoke solution for you. If you have a particular idea, we’ll discuss it and bring it to life together.
3. Cross-disciplinary skills: not just coding
A real freelance webmaster It’s not just about writing HTML and CSS. These days, you need a broader perspective: SEO to ensure you’re found on Google, performance optimisation to avoid losing visitors, integration with marketing tools, and a focus on user experience. With my Google certifications and with the experience I have gained over 20 years, I can cover all these aspects without having to involve third parties.
4. Transparent costs, no surprises
As I work independently, I can offer you competitive rates without the added costs of a large organisation. What’s more, I always provide clear and detailed quotes: you know exactly what you’re paying for and what you’ll get. No hidden costs, no surprise invoices.
If you’d like to find out more about how a strategic approach to building a website can make a difference to your business, I’ve written a comprehensive guide on Website development for SMEs: a strategic guide for 2026 which I recommend you read.
To be a freelance webmaster It means wearing many hats. Here’s a detailed look at what I can do for you:
I mainly use WordPress for showcase websites, corporate blogs and content portals, and PrestaShop for more sophisticated e-commerce sites. Why these CMSs? Because they are open source, flexible, secure and, above all, they allow you to manage the content yourself after launch (if you wish). Every website I build is:
If you’re wondering whether WordPress is right for you, you’ll find a useful resource on my blog: WordPress Support 2026: A Comprehensive Guide for SMEs.
Having a stunning website that nobody can find is like opening a shop in a back street without a sign. That’s why every project includes a on-page SEO strategy comprehensive: keyword research, content optimisation, heading structure, meta descriptions, schema markup and much more. My Google certifications They enable me to apply the very latest best practices to help you climb the SERPs. If you’d like to understand more about how indexing works, I’ve written a practical guide on What does website indexing mean for SMEs and professionals?.
Selling online requires specific skills: managing your shopping basket, secure payments, logistics and compliance. Whether you want to start from scratch or migrate from another platform, I can help you build an e-commerce site that converts. Find out more in my guide What is WooCommerce: a comprehensive guide for Italian entrepreneurs.
A website is not a “finished” product: it needs to be updated, monitored and protected over time. I offer packages of routine maintenance which include automatic backups, plugin and theme updates, security monitoring and priority technical support. That way, you can focus on your business, whilst I make sure your website always performs at its best.
Sometimes you don’t need a new website, but rather to understand how to make the most of the one you already have. I offer one-to-one consultancy sessions to analyse your digital presence, identify areas for improvement and draw up an action plan. I can also train you or your team in the basics of WordPress, so that you can manage it more independently on a day-to-day basis.
Put your trust in my experience for a bespoke project that will set you apart from the competition. Let’s start building your online success!
I know that entrusting your digital project to someone requires trust. That’s why I’ve put together a clear and collaborative process that keeps you informed and involved at all times:
This methodical approach has enabled me to work with hundreds of clients across Italy, from freelancers to small businesses, always with the aim of delivering not just a website, but a genuine tool for growth.
As well as my experience and technical skills, here’s what sets me apart as freelance webmaster:
If you’re wondering how a freelancer can compete with an agency on complex projects, the answer is simple: specialisation, attention to detail and a direct relationship. As other professionals in the sector have also pointed out, freelance webmasters are increasingly in demand precisely because of their ability to offer a personalised and focused service.
The cost depends on many factors: the complexity of the project, the number of pages, specific features (e-commerce, bookings, restricted areas), the need for bespoke graphics, and integration with other systems. Generally speaking, a professional showcase website starts from [insert figure], whilst a fully-fledged e-commerce site may require a greater investment. The good news? I always provide you with a detailed and transparent quote before we start, with no hidden costs. If you’d like a personalised quote, Please contact me for a free consultation.
For a standard showcase website, it usually takes 2–4 weeks from confirmation of the quote to launch. More complex projects (e-commerce sites, portals with custom features) may take 6–8 weeks or longer. In any case, I’ll always provide you with a clear timeline right from the start and keep you updated on every stage of progress.
Absolutely! All the websites I build are based on user-friendly CMS platforms such as WordPress or PrestaShop, which allow you to edit text, images and content yourself, without having to write any code. If you’d like, I can also provide you with a brief training session (via video call or in person) to show you the basic functions. In addition, I offer maintenance packages for those who prefer to leave technical updates and security to me.
Yes, every project includes a Basic on-page SEO optimisation: heading structure, meta descriptions, optimised URLs, page load speed, mobile-friendliness and schema markup. If you’d like a more advanced SEO strategy (in-depth keyword research, link building, content marketing), we can discuss a bespoke package. To find out more, read my guide on A comprehensive guide to on-page SEO for SMEs and freelancers.
I mainly work remotely with clients throughout Italy (and beyond!). Thanks to online collaboration tools, I can manage your project effectively, regardless of where you are based. If you prefer, we can still arrange face-to-face meetings for key stages of the project. Distance is never a barrier to achieving excellent results.
Flexibility is one of the benefits of working with a freelancer. After the launch, I’ll remain available to make minor changes, which are included in the quote. For more substantial changes, we’ll work together to find a cost-effective and quick solution. The important thing is that your website evolves alongside your business.
Of course! In the Portfolio section of my website, you’ll find a selection of projects I’ve carried out for clients across various sectors. If you have specific requirements (e.g. e-commerce, websites for professionals, landing pages), I can send you relevant examples during our consultation. Please get in touch to request them.
To ensure maximum transparency and value, here are some external resources that I consult regularly and which I recommend you explore to find out more:
These tools are essential for anyone who wants to manage their digital presence effectively. If you’re unsure how to use them, I’m here to help.
If you’ve read this far, we probably already have something in common: the belief that a website should be a business tool, not an expense. If you’re ready to transform your online presence, I’m ready to help you.